Contact Me

📞 479-871-8626

✉️ [email protected]

📍 Fayetteville, AR

🔗 LinkedIn

B E K A H B R O W N

Marketing Strategist

Project Manager

UI Web Designer

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Summary

Blending creative strategy + data-driven systems to drive business growth.

With 15+ years of experience across graphic design, marketing strategy, project management, and creative operations, I help small businesses turn ideas into organized, scalable execution.

I’ve managed multi-million-dollar budgets for integrated shopper marketing campaigns for Procter & Gamble across both the Sam's Club and Walmart customer teams, supporting categories including Home Care, Household Needs, Oral Care, Skin Care, Cosmetics, Grooming, and Health Care. I served as the connective thread across projects from strategy through execution—coordinating cross-functional teams, managing timelines, aligning stakeholders, and ensuring campaigns launched successfully across multiple channels and retailers. I know how to mitigate risk and keep processes running smoothly through consistent communication and clear expectations.

Due to the trust and strong relationships built with the client team, I was selected for a short-term assignment as a Marketing Specialist at Procter & Gamble. In this role, I gained hands-on experience within a large-scale CPG organization, collaborating cross-functionally with Sales Analysts, Financial Administrators, Legal teams, Global Business Units, and third-party suppliers to support campaign execution and business operations. I was ultimately retained several months beyond the original timeline due to strong performance and relationship management.

Today, my work sits at the intersection of:

• funnel refinement
• UI website design
• operational efficiency
• systems optimization

I’m especially passionate about helping small businesses and creative teams build clarity, efficiency, and scalable systems that support long-term growth.

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Skills

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Awards

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Projects

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Education

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Experience

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Contact

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Tools

Who Am I?

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• Outdoorsy
• Active Adventurer
• Hard-Working
• Americano fan
• Dog lover </aside>

Certifications & Awards

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Google Digital Marketing and E-Commerce Professional Certificate | ****Coursera

Professional certification demonstrating proficiency in marketing and e-commerce deployment.

Figma UI UX Design Essentials | Skillshare

Professional certification demonstrating proficiency in use of Figma, a UI/UX design tool, to create beautiful User Interfaces and engaging prototypes.

Notion Masterclass: Maximise Your Productivity & Organisation | Skillshare

Professional certification demonstrating proficiency in use of Notion to organize and systematize tools for optimal productivity.

PTO Volunteer of the Year (2024) Fayetteville Public Schools

Awarded for overhauling Class Celebrations by developing system to deliver party packets, minimizing needs for Homeroom parent heavy lifting, creating equitable parties and increasing parental involvement.

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Projects

Projects

Experience

Marketing Strategist & UI Web Designer — Blaze Small Business Coaching, LLC

2024 – Present

Arkansas State. University - Newport

Purpose Brands 414 & Beautiful Lives Thrift Boutique

• Led full-funnel marketing strategy and content development, contributing to a ~26% increase in baseline revenue YoY, with monthly performance improvements ranging from 27–70%.
• Developed shopper-informed segmentation strategies by store, improving targeting and conversion across local markets.
• Built and scaled lifecycle marketing programs (email + SMS), ensuring to track our KPIs to measure performance:
• Doubled SMS subscribers (9.5K → 19K)
• Generated $88K incremental revenue through lifecycle campaigns
• Executed integrated campaigns driving measurable retail lift, including:
• Anniversary Event: +58% over revenue goal
• Fall Flip Event: first-ever sold-out (556 attendees)
• Partnered with store leadership to align marketing execution with revenue goals and shopper behavior insights

Brand Growth Strategist - Thrift Out Thrift Store Outlet

• Turned around declining retail performance (–54%) by identifying shopper behavior gaps in pricing, positioning, and in-store experience
• Drove +82% increase in revenue growth within one month through the implementation of a new brand strategy.
• +47% Increased single-day sales through optimized pricing and promotional strategy tied to customer response patterns
• 313% Sustained revenue Growth at 6 months post-brand reposition and refined pricing strategy.

Digital Marketing & Content Manager - Selfctrl (Non-profit startup)

• Built and scaled a content and social growth strategy that increased website traffic by 350%+ and pageviews by 575% without paid advertising
• Developed editorial workflows and contributor systems that enabled consistent, high-quality storytelling across blog and social channels
• Led short-form video and social content initiatives that grew audience engagement by 300%+ organically
• Collaborated across contributors and stakeholders to maintain alignment on messaging, publishing priorities, and creative direction
• Implemented automated reporting dashboards using Google Analytics and Looker Studio to improve visibility into campaign performance and engagement trends

Education

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